LED FACIAL MASKS FRAUD ADS / KBS뉴스(News)

(Anchor Lead)
More and more people are using what is called LED light therapy face masks today, in the hope of having better skin. LED masks are advertised to be effective in reducing wrinkles and defects, but users need to be careful about ads that are found to be baseless.
(Pkg)
This beauty device is shaped like a mask and worn on the face. Pressing the power button causes red light to emit from the forehead and cheek areas. The light comes from a diode or LED light transmitter.
(Soundbite) ("LED MASK USERS):" An attractive actor promoting it said it would reduce wrinkles and make my skin brighter.
The product is advertised to be effective in removing wrinkles on the face and neck, reducing spots and other blemishes and also improving sagging skin. It is also said to help circulate blood. However, LED masks are not confirmed for this alleged medical effect. Instead, they are categorized as ordinary industrial products. According to the Ministry of Food and Drug Safety, about 79 hundred ads for LED face masks have been reviewed, of which 900 of them have made significant or false claims that can mislead users into believing the mask is a medical device. Advertisements for products made by reputable equipment manufacturers are no different.
(Soundbite) KIM MYEONG-HO (Ministry of Food & Food Safety): "Online ads promote mask effects based on baseless, unverifiable or limited data."
The ministry has directed companies that issue fraudulent advertising to make corrections. Their website has also been closed. If the company continues to engage in counterfeit advertising, then formal charges will be filed. . (tagsToTranslate) KBS (t) Today's News





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